Work Outdoors, Be Your Own Boss, & Live a Great Life!
How to use lawn care as your vehicle to financial freedom via learning the business model, landing your customers, and setting them up for monthly maintenance until you've reach your desired monthly income goal 🌱💰
I know how it feels to be told what to do, when to show up, how much I'll get paid per hour, and all the downfalls that come w/ working for someone else.
I've had plenty of jobs growing up, each just as soul-crushing as the next as each time I had to settle for the fact that I'm just a hourly worker getting paid pennies while they make money off my head. That's why I started searching for a business I could run that could take me OUT of my job, that's how I stumbled across lawn care, and how I've been able to successfully run & grow my business each season knowing that I can now never go back to calling someone else my "boss" as I've seen how green the grass is on this side. Plus, those memories of having to "request days off" & being the middle-man for all the transactions I'm doing for these companies as all I can think about is the peanuts I'm getting paid and the time I'm wasting there as the fuel to get my truck loaded & my these yards cut each work day 😁 On top of that, each season only gets better as I'm smarter, more confident, and start each new year off w/ a HIGHER customer count than the last! From everything I've learned these past 5 years w/ my lawn care business- I rebuild my entire $5,000+/month solo residential lawn care business from SCRATCH, for you to learn, follow, and put into action today so you can change your life with lawn care just like I did!
Why this guide will be the BEST investment you make for your business this season:
(*Besides your equipment of course. I like Exmark & Stihl 😁)
- You will learn from my own small business mistakes so you don’t make the SAME errors and waste unnecessary time, energy, or money
- You will have an entire $0-$5k+/month solo lawn care business plan laid out in front of you to learn, replicate, and put into action today
- You will get to see & study the same marketing ads & wordings I used to establish my own business for you to replicate on Google, Craigslist, Facebook, my physical cards, flyers, magnet designs/etc
- You will learn how to rank at the top of your Google listing in your area for unlimited, free, and the highest-quality organic customers all located nearby your house for proper route density
- You will learn how to communicate with customers for scheduling, quoting, and invoicing via seeing & learning the same scripts I copy/paste to quickly bid & land my customers
- You will learn how to legally set up & maintain your business clean on paper via registering your business, setting up the bank accounts, collecting payment/taxes etc.
- You will have a clear direction for scaling your business forward
- You will have the confidence to take your business & skills anywhere in the world & build it all over again if need be
- You will have myself in your corner 24/7 as a business partner for all the advice, insight, accountability you need
- You get to meet like-minded entrepreneurs in the course who are on the same path as ourselves!
See the FULL course outline below! I've done all the hard work for you- all you have to do follow the instructions & put it into action
The Only Way From Here Is UP! 🙏
- Welcome To BYOB Forever! (Full Program Breakdown w/ Instructions To Get Started)
Step 1: Preparing The Business Outline 🛣
- Business Plan Breakdown 📝
- Priming Your Mind As The Newest Business Owner In Town
- Let's Define "Lawn Care"
- Creating Your Physically Business Outline On Paper
- Where Should Your MAIN Focus Be? (Money vs. Enjoyment)
- Now- Let's Talk Money And Your First Income Goal!
- Let Me Share How I Grind (Showing My Income During Peak Seasons)
- Key Concept: K.I.S.S (Keep It Super, Simple!)
- The Business Plan Is Now Complete! ✅
Step 2: Building The Physical Foundation 💪
- Foundation Breakdown 📝
- Ideal Customer, Business Names, & Registering Now vs. Later
- Doing It ALL vs. Doing It WELL (Selecting Services To Offer)
- Getting Our Money-Makers! (Equipment Needed)
- The Art of the Sale (How To Quote Mowing Jobs)
- Advanced Quoting (Shrubs, Mulch, Fertilizer, Weed Sprays)
- Big Money! ($500-$1,000+ Total Cleanup Jobs)
- How To Answer The Phone To Set Up Quotes
- The Magic Clipboard (Using an Estimate Sheet)
- Everyday is Payday! (Scheduling Your Work)
- Channing Your Inner Ninja Pt. 1 (Mow, Trim, Edge, and Blow Techniques)
- Channing Your Inner Ninja Pt. 2 (Shrubs, Mulch, and Weed Spray Techniques)
- Sweet Cheddar Cheese! (Collecting Payment When Starting Out vs. After Legalized)
- The Foundation Is Now Complete! ✅
Step 3: Gaining All Of Your Customers 💸
- Marketing Breakdown 📝
- Don't Panic, It's Organic (Word of Mouth Marketing)
- The Big 3 Physical Methods (Magnets/Decals, Business Cards, & Sandwich Boards)
- Creating Your Logo + How To DESIGN & ORDER The Big 3 Physical Methods Yourself! (Learn Basic Graphic Design)
- Online Marketing Method 1/3: Getting To The Top Of Your Google Listing Zip Code
- Online Marketing Method 2/3: Setting Up & Running Paid Google Adwords
- Online Marketing Method 3/3: Use The Exact Craigslist Ad & Strategy That Built My Business For The First 3 Years
- A Visual Of GUERRILA MARKETING (Physical + Online Advertising Combined)
- Additional Marketing Methods: NEXTDOOR app
- Additional Marketing Methods: Facebook Advertising (Paid & Free)
- The Marketing Plan Is Now Complete! ✅
Step 4: Registering Your Business 🔎
- Registration Breakdown 📝
- Sole Proprietor vs. LLC (Which Should You Pick & How To Register & Transition)
- Business Bank Account 101 (How To Open & Manage Mowing Income vs. Business Expenses/Write-offs)
- Accounting Software 101 (How To Use Quickbooks To Track Numbers & Invoice Customers)
- Insurances, Licenses, & Permits (Do You Need Them & How To Obtain, & My Recommendations)
- Small Business Taxes Breakdown (How Much To Set Aside, How To Pay & Hiring Your First CPA)
- Registration Is Now Complete! ✅
Step 5: Putting Everything Together ♻️
- Building a Lawn Care Business Summed Up in 36 Minutes (Audio Download Bonus)
- The FINAL Step For Lawn Care Success (Hitting Peak Capacity- Then Churning Customers 1 by 1 To Continuously Increase Margins & Efficiency) Coast From Here And You Are Now Living The Dream)
- Keeping Your Customers Happy Going Forward
- Creating Wealth PAST Lawn Care (My Investing Strategies, $500 a Day Means Nothing If No Money Is Being Invested For The Future)
Final Words 🌎
- What To Next 1/2 (Physical Instructions)
- What To Next 2/2 (Mental Instructions)
Additional Content
- Lawn Care Rapid-Fire (FAQ's)
- Equipment Maintenance
- What About Third Party Leads/Apps For Gaining Customers?
- Additional Raw Mowing Footage
*The course is 50+ videos & 5+ hours of the realest lawn care business advice, methodology, and strategy that has now not worked only for myself, but for 100's of business owners across the US (and now even a few people in AUS & CAN hopping alongside us as well!) The course is completely interactive as well- meaning you can comment on any lesson for me to answer directly for real-time feedback along w/ long detailed write-ups of the topics in the descriptions 🤙🏼
*BONUSES that come w/ the course:
- Downloadable resources (estimate/quote form .PDF, mowing & upsell sales scripts for new & existing customers, etc.) (reg $147)
- 12-weeks access to the Mowing Mastermind private FB group along w/ myself & all the students (reg $97/month)
- 12-weeks direct email access to my for personal email for 24/7 support & accountability (reg $175/month)



Who is the program for?
Who is this program NOT for?
I'm literally just starting out. Are these lessons for me?
Is the course itself self-paced?
Is EVERYTHING that I need to know included in the videos?
How do I watch the course & access the community?
Do you have a money-back guarantee?
Are there any upsells/secret charges once I'm in?
Who created this course?
My name is Zachary Junier, & I've been operating my lawn care business out of Texas for the past 5 years. I started just like anyone else: by myself and nervous as heck for my first few jobs but stuck it out! I kept learning & growing as I slowly scaled up to bigger yards, bigger equipment, & even began carrying a few workers alongside myself as demand kept increasing over the next seasons. Again just like most people, I began going through my own heavy growing pains & stress was increasing before I had my tipping point and realized I needed to change something. I scaled down, released my workers & the biggest/hardest yards I had, realized the only types of yard I could comfortably maintain (small. cookie-cutter residential homes w/ minimal landscaping) and found MY personal sweet-spot to be 40-50~ of those specific customers- which would consistently bring in $5,000-$7,000~/month from the bread & butter weekly and biweekly mows + the regular upsells (fertilizer, shrubs, mulch etc., one-time cleanups, and the mini landscaping/tree trimming jobs you do & learn as you continue gaining more experience & getting asked to do more services!
I ran this business on the side to my part-time serving job right until I was about to graduate UTSA with my 4-year degree in Communication. About to end college, I was faced with 2 options: either apply for 9-5 HR/PR/sales/misc. "rat-race" job and get those cushy benefits that's everyones telling me I need... or double-down on my side-hustle mowing yards & see what I'm really capable of when my focus is no longer being split into 1/3's (school, restaurant/mowing.) Either way- I DIDN'T want to be at that restaurant anymore & none of the corporate jobs seemed appealing... so I just chose the mowing as I didn't have anything else. I then had 1 interview at a staffing agency for $30k/year 30 mins away from my house... I didn't even get the job but sitting in that cubicle/office setup was all that I needed to know to see that I could not live/function in that type of environment anyways, so to see the side of the grass made me realize & appreciate what I had in front of me! I graduated UTSA in 2017... and now we're here & we've been mowing ever since 🌱✌🏼
When I was a server, it would take me 5~ hours to make $60, and that would be after customers shook empty ice cups at me, left noodles on the floor that I had to clean up, and after I mopped the bathrooms & cleaned the whole restaurant each & every shift. After landing my first lawn care job via Craigslist & making $65 in a little over one hour just for mowing an overgrown yard 5 mins away from mine, the lightbulb moment in my head went off immediately as I quickly realized how much FASTER I made the money, how fun it was to finally be on my OWN + being outside to make my money & not having someone looking over my shoulder, and by just seeing how simple the process the entire process was from landing the call, quoting the house, and knocking it out to get paid cash before I even left the job (I didn't even have to wait for this paycheck like at the restaurant 😅) A wise man once said: K.I.S.S. (Keep It Super Simple), and those are now words to live by- inside business and out! So that's why I stick mainly to simple, recurring, & predictable mowing maintenance as my main income source. All my upsells are just a cherry on top to the bread & butter weekly/biweekly income maintenance. Most of my yards now (May 2022) are $50-$60 per visit done 2x per month, so you can do the math on how many customers YOU need to achieve your level of financial freedom in order to pay your bills, save on the side, put a roof over your head, and food in your fridge. It only took me 20~ customers to change my life & give me the freedom to quit my job- and go ALL-IN for this business!
P.S. this time of year right now (May 2022) is literally as good as it gets for launching your business and scooping as many customers as possible to make $10,000's before winter arrives.
So if you plan on doing this business- but are needing more "time", just be cautious of how long you wait as the going is very good right now 🌱🙏 The best time to start a business was last season, the second best time is NOW! See you inside 😎